Independent Consultant / Product Leader · Austin, TX
Building the data and product infrastructure that makes companies grow smarter.
About
I build products and systems designed to outlast me — after the sprint ends, after the team changes, after I move on. The infrastructure I've built has survived my departures, scaled without me, and contributed to two acquisitions.
I'm a data and product consultant with over a decade of experience at companies like Apple, Sephora, Upwork, and WP Engine — spanning hands-on analytics work all the way to executive product roadmaps.
What makes me effective isn't picking a lane. It's that I speak both languages fluently: the technical language engineers trust, and the strategic language executives need. I've built data pipelines, architected CDPs, led multi-year roadmaps, and shipped zero-to-one products — often in the same role.
I take on a small number of engagements at a time, which means you get focused attention and real ownership — not a junior team following a playbook.
Based in Austin, TX. Available for remote and on-site engagements.
Services
Every engagement is scoped to your situation — not forced into a pre-packaged service. These are the domains where I work, and most projects span more than one.
Building or rebuilding the data foundation that lets your company actually trust its numbers. From pipeline architecture to executive dashboards to data quality SLAs.
Designing the customer data infrastructure that makes personalization actually work — across email, push, SMS, and paid. Reduce ad spend, improve targeting, close the attribution gap.
Turning ambiguous problems into clear, prioritized roadmaps with executive buy-in. I've led zero-to-one builds and multi-year platforms — I know what separates the ones that ship from the ones that stall.
Helping organizations cut through the noise — identifying where automation creates real leverage, which tools are right for your stack and stage, and building the workflows to prove it fast. From end-to-end campaign automation to startup workflow buildouts, I make AI practical, not theoretical.
How I Work
Every engagement is structured to match where you are. Some clients need a strategic partner on retainer. Others need a defined project delivered. Others need to move in weeks, not months.
Ongoing strategic guidance without a full-time hire. I work alongside your team as a senior partner — available for decisions, reviews, and direction-setting on a consistent basis.
A defined problem, a defined output, a fixed fee. I scope the work upfront, deliver with precision, and hand off something your team can own. No surprises on scope or budget.
Four to six weeks, intense and focused. I embed with your team, move fast, and deliver infrastructure that keeps working after I'm gone. Built for companies that can't afford to wait.
Selected Work
Selected Thinking
Architectural redesign opportunities, product vision, and organizational gaps identified through deep competitive analysis.
Redesign of Unity Ads data architecture to optimize for identity stitching and executive-level performance tracking.
Identifying opportunities to improve search relevance and build better algorithms for jobseeker matching at scale.
Technical Fluency
I take on a limited number of engagements to ensure quality and focus. If you're working through a data, martech, or product challenge, I'd love to hear about it.